SELECTED WORK
Platforms and campaigns built at Ayala Land.
A curated set of the systems, apps and campaigns led across Ayala Malls and Ayala Land Residential — spanning e-commerce, loyalty, content and CRM.
Digital Marketing Head
ZingMall
Online mall platform for same-day pickup or delivery across Ayala Malls tenants.
Digital Marketing Head
Zing by Ayala Malls
Digital loyalty program and in-mall shopping companion, unifying in-mall visits with online retail.
Digital Marketing Head
Keep Amazing Campaign
Our two-pronged approach connects Ayala Malls' digital convenience with in-store excellence—delivering safe, seamless, amazing experiences across every touchpoint: online and offline.
Digital Marketing Head
Pasyal Blog
Your gateway to trendsetting experiences. Discover the latest trends, captivating stories, and what's happening at Ayala Malls.
Digital Marketing Head
First Integrated Campaign
Integrated residential marketing campaign—the first coordinated push across digital, media, and sales channels for a leading Philippine real estate group. Drove measurable growth in property reservations and category awareness.
Digital Transformation Director
Access Ayala Land
AccessALI is Ayala Land's digital portal for property owners to manage purchases, track payments, access documents, and stay connected.
Digital Transformation Director
Commission Module
Ayala Land's commission management system that automates calculations, ensures transparency, and streamlines payouts for your sales organization.
Digital Marketing Head
Small Moments
Miniature worlds bring scale and intimacy—connecting viewers emotionally to the magic of gathering, celebration, and community at Ayala Malls.
Digital Marketing Head
Ayala Malls Adaptive Site
One seamless experience across all devices. Desktop, tablet, mobile—perfectly optimized for you.
Digital Marketing Head
PasyalTV and ShopPasyal
YouTube branded channel and live shopping platform driving real-time sales and engagement. Launched PasyalTV during the pandemic, pairing curated residential content with PasyalTV Live—a pioneering e-commerce experience that converted viewers into buyers across YouTube and Shop Pasyal.
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Digital Transformation Director
mySales360
mySales360 is Ayala Land's Salesforce platform for managing real estate leads, tracking pipeline, and closing deals.
Digital Transformation Director
Pricing Module
Ayala Land's dynamic pricing intelligence platform that optimizes pricing strategy, maximizes revenue, and keeps you competitive in the market.
Digital Marketing Head
AMP & PWA: Google PH Partnership
AMP and PWA implementation in partnership with Google PH. Ayala Land Residential became the Philippines' first real estate site to integrate both technologies, delivering ultra-fast mobile experiences and app-like functionality—setting the performance standard for the industry.
Digital Marketing Head
First Chatbot and Live Chat
Real-time conversations between customers and specialists. The Philippines' first real estate platform with integrated chat—driving leads, engagement, and sales growth across web and Facebook Messenger.
Digital Marketing Head
First Real Estate Payment Gateway (PH)
Online payment gateway: The Philippines' first real estate platform with credit card transactions. Simplified reservations and set the benchmark for secure digital payments in residential real estate.
Command Center
Project Head, Retail and Residential
Elevating Customer Service Excellence: Spearheading a 24/7 Team for Residential and Retail Business Groups
As a leader, I established and nurtured a dedicated team to handle customer service inquiries for both our residential and retail business groups. Operating round-the-clock, our customer-centric approach ensures seamless communication and real-time information accessibility across all channels.
Sales Reservation System
Project Head, Residential
Evolving Excellence: A Comprehensive Real Estate System
Over the years, our system has evolved from a basic unit listing to a cutting-edge tool. Now, sellers can showcase unit layouts, perspectives, compute payment schemes, and even facilitate reservations with secure credit card payments. This comprehensive transformation reflects our commitment to delivering an exceptional and seamless experience to our valued customers.
International Property Shows
Project Head, Residential
Global Showcasing of Ayala Land's Master Planned Developments
Ayala Land's dynamic presence in overseas property shows has been instrumental in spotlighting our remarkable developments and highlighting the country's thriving economic growth. Our expert team took charge of design and on-ground execution in various cities, including Singapore, Dubai, San Francisco, and Sydney, among others. These international events have been pivotal in showcasing the excellence of ALI's master planned projects to a global audience.
High End Overseas Events
Project Head, Residential
Empowering Global Engagement: Strategic Events in Dubai, Hong Kong, and Singapore
Our thoughtfully developed strategic events in key international hubs such as Dubai, Hong Kong, and Singapore have enabled effective marketing to foreign investors. These impactful gatherings significantly heightened brand awareness and generated considerable interest among overseas investors considering opportunities in the Philippines. Moreover, these events have been a driving force behind increased sales, exemplifying the success of our global outreach initiatives.
Brochure and Marketing Collaterals Development
Project Head, Residential
Empowering Sales with Dynamic Real Estate Marketing Collaterals
We take immense pride in creating a diverse range of real estate marketing collaterals and materials that have empowered our sales team to effectively market and sell our residential products with ease. These thoughtfully crafted resources have been instrumental in driving success, engaging customers, and achieving remarkable sales growth.
Pera, Pamilya at Pangarap
Project Head, Residential
Empowering Dreams Abroad: Ayala Land's Financial Literacy Program
As a leader, I spearheaded the development of Ayala Land's Financial Literacy program, tailored to support our overseas-based customers in achieving their dreams. With the aid of a comprehensive booklet, guests can strategically plan their future and assess their savings to realize their aspirations. This initiative reflects our commitment to nurturing financial well-being and making dreams a reality.
Overseas Office Launches
Project Head, Residential
Global Expansion Success: Leading Overseas Office Launches in Key Cities
As a leader, I spearheaded the successful launch of overseas offices in Milpitas, San Francisco, Dubai, Hong Kong, and Singapore. My involvement extended to developing comprehensive marketing plans for each location and overseeing the design and construction of these offices. This strategic global expansion has further cemented our presence in key markets, opening new horizons for business growth and success.
Website Development
Project Head, Residential and Corporate
Driving Website Excellence: Leading Award-Winning Developments for Ayala Land and Beyond
As a leader, I played a pivotal role in the development of numerous websites, including all Ayala Land residential sites that garnered prestigious accolades both locally and internationally. Additionally, I led the successful development of the new ALI Corporate website in 2016, as well as the website development for Amicassa and Qualimed, contributing to their digital success and industry recognition.
