Projects
Passionate Digital Marketing Strategist Delivering Results: Unveiling My Recent Projects Showcasing Dynamic Marketing and Digital Initiatives
ZingMall
Digital Marketing Head, Retail
Discover Ayala Mall's Cutting-Edge Virtual Shopping Platform: Unparalleled Convenience with Same-Day Pick-Up or Delivery!
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Experience a seamless online retail journey through our user-friendly smartphone-accessible digital mall. With its uncluttered and visually appealing interface, shopping becomes a breeze. Just scroll, tap, and shop with ease – adding items to your cart and checking out effortlessly
Zing by Ayala Malls
Digital Marketing Head, Retail
Ayala Malls' Ultimate Digital Shopping Companion: A Mobile App Redefining the Retail Experience
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Welcome to our fully digital loyalty program and in-mall shopping companion that opens the gateway to an unrivaled online shopping adventure. Our goal is to delight our customers with a differentiated shopping experience, providing seamless navigation between in-mall visits and the virtual world of online retail
Keep Amazing Going
Project Head, Retail
Empowering Communities, Elevating Experiences: Unveiling Ayala Malls' Dual Communication Approach
Our campaign encompasses a two-pronged communication strategy. On one hand, Ayala Malls offers a comprehensive online experience, supporting the community with convenience and top-notch service. On the other hand, we prioritize our customers' safety and ensure that our Malls remain a haven for amazing experiences, delivering unparalleled service with every visit
Small Moments
Project Head, Retail
Capturing Life's Magic: A Heartwarming Video Set in Miniature Ayala Malls
Unleashing the enchantment of the 2019 Christmas season, our video comes alive both online and in cinemas. Experience life's beautiful moments through the lens of miniature-scale models, showcasing the wondrous charm of Ayala Malls in a truly magical portrayal
Pasyal Blog
Project Head, Retail
Introducing Ayala Malls Pasyal: Your Gateway to Trendsetting Experiences
Our vision came to life as we crafted a captivating platform that beckons our customers – a dynamic blog that encapsulates the latest trends and captivating topics, all through the lens of Ayala Malls. Welcome to Ayala Malls Pasyal, where trendsetting experiences await you
Ayala Mall Adaptive Site
Project Head, Retail
Ayala Malls' Adaptive Site Launch: Redefining Your Online Experience!
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The Ayala Malls' Adaptive Site is a cutting-edge platform that has been meticulously crafted to cater to your unique preferences and needs. No matter how you prefer to access it, whether through your desktop, tablet, or smartphone, our site seamlessly adapts to ensure a consistent and user-friendly interface.
Digital Sales and Marketing
Project Head, Residentail
Driving Growth and Amplifying Sales: Revolutionizing Residential Business through Strategic Marketing Initiatives
We take pride in spearheading the creation and development of a dynamic team of marketing and sales professionals, dedicated to generating leads and propelling sales for the residential business group.
4 Step Guide in Buying a Property
Project Head, Residential
A Breakthrough Milestone: Pioneering Integrated Marketing Campaign for a Leading Real Estate Group in the Philippines
We take immense pride in spearheading the first-ever integrated marketing campaign for a prominent real estate group in the Philippines. Our innovative approach not only generated widespread awareness for their residential properties but also proved to be a catalyst for remarkable growth in sales reservations following the campaign.
CRM
Project Head, Retail and Residential
Optimizing Lead-to-Sales Journey: Leveraging Salesforce for Lead Monitoring and Streamlining with Hubspot Marketing and Sales
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Streamlining the lead-to-sales journey is our priority. We harness the power of Salesforce to meticulously monitor leads, ensuring a seamless conversion process. Additionally, we integrate Hubspot Marketing and Sales to further enhance efficiency and alignment across the entire sales cycle.
Chatbot and Basic Live Chat
Project Head, Retail and Residential
Revolutionizing Real Estate: Pioneering the Chat Feature in Philippine Websites, Enabling Real-Time Info Exchange Between Customers and Specialists. Result: Increased Leads and Sales. Additionally, We Introduce Facebook Messenger Chatbot for Retail Digital Platforms, Enabling Seamless Engagement and Driving Business Growth
E-Mail Marketing
Project Head, Retail and Residential
Driving Sales and Engagement: Empowering Residential and Retail Teams through Strategic Email Marketing
Our innovative approach facilitated seamless interactions between our residential and retail teams, effectively promoting our brand, products, and services to boost sales. Integrating email marketing with our CRM, we established efficient workflows and triggers, ensuring rapid response and enhanced engagement.
PasyalTV, PasyalTV Live and Shop Pasyal (e-commerce)
Project Head, Retail
PasyalTV: A Revolution in Engaging Content and Interactive Shopping
We proudly launched PasyalTV, our YouTube branded channel, offering a curated content experience to our valued audience. Amidst the pandemic, we innovated with PasyalTV Live Shopping, enabling real-time product sales and unveiling our pioneering e-commerce venture, Shop Pasyal.
Command Center
Project Head, Retail and Residential
Elevating Customer Service Excellence: Spearheading a 24/7 Team for Residential and Retail Business Groups
As a leader, I established and nurtured a dedicated team to handle customer service inquiries for both our residential and retail business groups. Operating round-the-clock, our customer-centric approach ensures seamless communication and real-time information accessibility across all channels.
Google PH x Ayala Land AMP Site Projects
Project Head, Residential
Ayala Land Residential: Pioneering AMP and PWA Implementation with Google PH
In collaboration with Google PH, Ayala Land's residential division achieved a groundbreaking milestone as the first real estate sites in the country to implement both AMP (Accelerated Mobile Page) and PWA (Progressive Web Application) technologies. This cutting-edge integration elevates user experiences and sets new standards in the industry.
Ayala Land Express Online
Project Head, Residential
Pioneering Online Payment Gateway: Easing Transactions with Credit Cards
As the country's real estate leader, we proudly introduce another innovation - the first-ever portal in the Philippines to enable online fee payments through an online payment gateway, offering seamless credit card transactions. This quick and secure way of reserving online sets a new benchmark in the industry, reaffirming our commitment to excellence in customer experience.
Sales Reservation System
Project Head, Residential
Evolving Excellence: A Comprehensive Real Estate System
Over the years, our system has evolved from a basic unit listing to a cutting-edge tool. Now, sellers can showcase unit layouts, perspectives, compute payment schemes, and even facilitate reservations with secure credit card payments. This comprehensive transformation reflects our commitment to delivering an exceptional and seamless experience to our valued customers.
Monthly Amortization Payment Channel x Dragon Pay
Project Head, Residential
Pioneering Alternative Payments in the Philippine Real Estate Market
Dragonpay revolutionizes online payments for businesses of all sizes. By integrating with our platform, recurring payments based on regular schedules are effortlessly handled, making alternative payments an essential aspect of every online selling strategy. Embrace the future of payment solutions with Dragonpay, the first of its kind in the Philippine real estate market.
International Property Shows
Project Head, Residential
Global Showcasing of Ayala Land's Master Planned Developments
Ayala Land's dynamic presence in overseas property shows has been instrumental in spotlighting our remarkable developments and highlighting the country's thriving economic growth. Our expert team took charge of design and on-ground execution in various cities, including Singapore, Dubai, San Francisco, and Sydney, among others. These international events have been pivotal in showcasing the excellence of ALI's master planned projects to a global audience.
High End Overseas Events
Project Head, Residential
Empowering Global Engagement: Strategic Events in Dubai, Hong Kong, and Singapore
Our thoughtfully developed strategic events in key international hubs such as Dubai, Hong Kong, and Singapore have enabled effective marketing to foreign investors. These impactful gatherings significantly heightened brand awareness and generated considerable interest among overseas investors considering opportunities in the Philippines. Moreover, these events have been a driving force behind increased sales, exemplifying the success of our global outreach initiatives.
Brochure and Marketing Collaterals Development
Project Head, Residential
Empowering Sales with Dynamic Real Estate Marketing Collaterals
We take immense pride in creating a diverse range of real estate marketing collaterals and materials that have empowered our sales team to effectively market and sell our residential products with ease. These thoughtfully crafted resources have been instrumental in driving success, engaging customers, and achieving remarkable sales growth.
Pera, Pamilya at Pangarap
Project Head, Residential
Empowering Dreams Abroad: Ayala Land's Financial Literacy Program
As a leader, I spearheaded the development of Ayala Land's Financial Literacy program, tailored to support our overseas-based customers in achieving their dreams. With the aid of a comprehensive booklet, guests can strategically plan their future and assess their savings to realize their aspirations. This initiative reflects our commitment to nurturing financial well-being and making dreams a reality.
Residential Buyers Hub
Project Head, Residential
Revolutionary Property Buyer Portal: Unparalleled Account Monitoring and Engagement
Pioneering another first in the Philippines, we introduce a game-changing Property Buyer Portal, empowering buyers to monitor accounts, make requests, track payments, and much more. This innovative platform redefines customer engagement, enhancing transparency and convenience for an unparalleled property ownership experience.
Overseas Office Launches
Project Head, Residential
Global Expansion Success: Leading Overseas Office Launches in Key Cities
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As a leader, I spearheaded the successful launch of overseas offices in Milpitas, San Francisco, Dubai, Hong Kong, and Singapore. My involvement extended to developing comprehensive marketing plans for each location and overseeing the design and construction of these offices. This strategic global expansion has further cemented our presence in key markets, opening new horizons for business growth and success.
Website Development
Project Head, Residential and Corporate
Driving Website Excellence: Leading Award-Winning Developments for Ayala Land and Beyond
As a leader, I played a pivotal role in the development of numerous websites, including all Ayala Land residential sites that garnered prestigious accolades both locally and internationally. Additionally, I led the successful development of the new ALI Corporate website in 2016, as well as the website development for Amicassa and Qualimed, contributing to their digital success and industry recognition.
